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Monthly Archives: May 2012

Do Unto Others As You Would Have Done To You

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Different companies use different tactics to lure customers to their websites. Some use ads on other pages, some use deals that are only available online, still others use tactics that can prove to be detrimental to the images of celebrities.  The website, Ashley Madison, is running a contest through the end of the 2012-2013 football season that states: if any woman can submit proof that they have had sex with Tim Tebow, the website will give that woman one million dollars. Here is my letter to the founder of the website, Noel Biderman.

Tim Tebow

Dear Mr. Biderman,

I’m sure you get a multitude of letters from various people complaining about the contents and intent of your website. I am not one of those people. I believe it is truly your choice to have the website of your desire and if that choice is to encourage infidelity, well, that’s your prerogative.

I’m writing to you in regards to your recent contest. In your contest, you are advertising to women that they will win one million dollars if they can prove they’ve had sexual intercourse with Tim Tebow. Tebow has previously gone on record stating that he is a virgin and is saving himself for marriage. I find it absolutely deplorable that you are not only calling him a liar but encouraging women to exploit his private life.

I understand that you have your own opinions on whether a popular athlete would be able to abstain from sex as you clearly stated, “Sports and sex (and of course, infidelity) go hand in hand…I guarantee that no man of Tebow’s stature could survive a season in New York without succumbing to the temptations of the city.” I neither agree, nor disagree, with your statements.

The part of this contest that I find so frustratingly wrong is that you are encouraging young women to essentially ruin another person’s career. Tim Tebow has built his career not only by his talent, but by his personality and likability. By offering one million dollars, you are encouraging women to befriend Tebow, seduce him, and exploit him.

I strongly encourage you to take down your contest because it is an awful thing to do. Why should you care so much whether or not Tim Tebow is having sex or not? It shouldn’t be any of your, or the public’s, business. How would you feel if somebody that you trusted, ended up exploiting your image?

Obviously, I am not famous, but I have been told that it is incredibly hard for famous people to completely trust anyone else because they always have to worry about this exploitation. You, sir, are doing nothing to help their cause. If for no other reason, take down the message so Tim Tebow can keep what little peace of mind he has left.

Thank you for your time,

Amanda Mencik

Rockin’ the Red – The Cool Thing to Do

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It doesn’t matter what the sport is, when it gets to playoff time – everybody gets excited. The regular season games are fun, but the playoffs are when the no-holds-barred games come to play. This is the time where tickets sell out within minutes and everybody dresses in team merchandise.

In 2007, the Washington Capitals started an incredibly public relations strategy. The team emerged at the start of the new season with new uniforms. The older uniforms were black, white, and gold. The new uniforms were predominantly red with blue and white accents. The jerseys were made to be reminiscent of the original team jerseys. With the new uniforms, came a new slogan.

Old Jersey

Rock the Red

Ever since the new uniforms were released, everything regarding Washington hockey has been Rock the Red. You can buy red shirts, pants, bathing suits, socks, shoes, head bands, beanies, caps, and pretty much anything else you can think of.

Rocking the red has sort of become a mindset in the Washington D.C. It is not only all over the Verizon Center, but it has carried over to advertisements throughout the city to local restaurants aiming to attract fans. For the fans who can’t get tickets to the games, there are a couple of restaurants who have viewing parties and give discounts to customers wearing red.

Walking through the Verizon Center, you are inundated by the color Red, all as a way to pump up the fans and get them ready to cheer for their team.

New Jersey

The Capitals public relations group has even included rocking the red in advertising. This season, they released a commercial that used the snob-appeal that insinuated: if you are at the game and you’re not wearing red, you just don’t belong.

In order to kickstart the campaign in 2007, they had the players release a music video which, admittedly, is definitely not a showcase of supreme musical talent, but it was a very cool idea.

Has it worked?

I certainly think that this particular strategy has been incredibly successful. The best thing it did was to unify all of the fans. Not only that, but now when somebody thinks Washington Capitals, they automatically associate Rock the Red. Places all over D.C. are embracing the color red to try and reel in Caps fans and giving the hockey club some pretty awesome free advertising.

Nothing Refreshes Like a Diet Pepsi

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It’s no secret that, in the media, sex sells. Pepsi has come up with a great ad campaign to utilize that fact while advertising for Diet Pepsi.

Sofia Vergara, who actually got her career start with a Latin American Pepsi commercial, has been the face of Diet Pepsi for the last two years. She became incredibly popular after landing a role in the show Modern Family as the sultry Colombian woman with a sexy accent. Pepsi decided to use her as the face of the campaign because she appealed to the demographic they wanted to reach. Before Sofia Vergara, Diet Pepsi was never the soda that was considered cool. It was generally only consumed by older people and people trying to lose weight.

Now that they have Vergara, Diet Pepsi is being consumed by the younger generation as well. Vergara is cool so the product is cool by association. Men want to be with her and Women want to be like her. Pepsi definitely utilizes the famous-person testimonial well.

The main component of the campaign is a commercial with Vergara dancing her way through possible suitors in a club in order to find the waiter with a Diet Pepsi.

To branch off from that, there are several other ads that use Vergara to advertise Diet Pepsi. For instance:

Magazine Ads

Internet Banners
and even ads in Times Square

This campaign does a good job at keeping the ads sexy by being fun and flirty. This is good because sometimes food or drink campaigns that try to be sexy end up being lurid and creepy. For example, Paris Hilton’s Carl’s Jr commercial.

Obviously, we all eat burgers while washing our cars, too.

Another thing that contributes to the success of these ads is the air time. Generally, the commercials are played during prime time television when everybody is watching. The magazine ads aren’t just thrown into any magazine – they’re deliberately placed in magazines like ESPN, Cosmo, People, Vogue, and Maxim. You won’t find them in the less popular magazines like Good housekeeping and Better Homes and Gardens. The Pepsi company was smart when choosing how to spend their money to reach the people they wanted.

The Diet Pepsi ads make me (and most of my generation) want to buy Diet Pepsi. The campaign has been very successful and it is likely that Pepsi will continue to use Vergara’s image for years to come.

Hogwarts: A Home Away From Home

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Growing up, I was one of the few kids, in my generation, who was an avid reader. Because of this, I have read a lot of books that have made some kind of impact on my life. When I decided to do this blog – it was hard to decide which book to choose. When I finally did – it seems like an obvious choice.

The book I chose may seem cliché but the book that made the biggest impact on my life was Harry Potter and the Sorcerer’s Stone.

The first time I read Harry Potter and the Sorcerer’s Stone, I was in kindergarten. It had just been released and my grandpa thought it would be something that my sister would enjoy reading. The first few chapters of the books are kind of dry since it is going over Harry’s back story. It was because of this that my sister, who was 8 at the time, said it was too hard to get through and she didn’t want to read it.

I have always been incredibly competitive and open to new challenges so when my big sister told me that it was too hard – obviously, I needed to conquer it.

After I read the book, I was pleasantly surprised to find that not only had the little sister beaten her big sister at something – but I found a book that was awesome. All of the action in the later chapters and the storyline itself was exciting.

The Harry Potter series has a lot of lessons to teach everyone. It teaches you to persevere and overcome adversity, it teaches you to believe in yourself even when no one else does, and it teaches you that sometimes a small group of best friends will help you more in the end that a large group of acquaintances.

*May not have actually been said by Stephen King but a good quote, nonetheless

I think this book has had such a big impact on my life because it became a series of books and movies that basically consumed my time. Every couple of years there was another book that came out and eventually – the movies were added into the mix. Harry Potter became such a powerhouse that all of my friends started reading it and it was something we grew up with. It led our discussions and changed the way we thought. It helped us to overcome our differences and led us to believe in ourselves.

Until writing this blog, I didn’t think that Harry Potter necessarily influenced the books I read today but when I started thinking about it – it kind of did. Nowadays when looking for books, I still read stand alone books but I really love the series. I’m always hoping for another series that I’ll love just as much as Harry Potter (or at least one to come close. Sometimes the series I read, I’ll positively love (Stephanie Plum series by Janet Evanovich) but sometimes I’ll think it’s a dud (Twilight by Stephanie Myers). I really can’t wait for the semester to be over so I can finally have time to read The Hunger Games. But really, who am I kidding? Nothing will ever take the place that Harry Potter holds in my heart. (Plus, I’m still secretly waiting for my Hogwarts letter. But shh!! Don’t tell anyone)